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Meet Your Listeners/Customers Where They Are
Source: RodSpots Published on 2021-12-18
Harness the Power of a Five-Second Ad
Source: RodSpots Published on 2021-10-07
WHAT GOOD WRITERS DO
Source: RodSpots Published on 2021-07-21
The Radio Mercury Awards – #ThirtyYearsinYourEars
Source: RodSpots Published on 2021-07-07
Remembering Rush
Source: RodSpots Published on 2021-02-23
What POTUS Can Teach Us About Marketing
Source: RodSpots Published on 2020-10-15
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Source: RodSpots Published on 2020-04-20
Ask the Wizard of Ads® – Free Now!
Source: RodSpots Published on 2020-04-01
What Businesses Need From Local Radio Right Now
Source: RodSpots Published on 2020-03-24
When Rodney Dangerfield Endorsed a Local Advertiser – for Free!
Source: RodSpots Published on 2019-10-15
Seeing With Your Ears
Source: RodSpots Published on 2018-10-22
“How Often Should My Message Be Repeated?”
Source: RodSpots Published on 2018-07-30
Conversations in Advertising: Are You a Participant or an Eavesdropper?
Source: RodSpots Published on 2018-07-19
Message Matters More than Money
Source: RodSpots Published on 2018-06-24
Advertising Lessons from 1923 and 1927
Source: RodSpots Published on 2018-04-24

Many may know Rod as a silky radio intonation which can lull you into buying almost anything. As he’s helped me with radio productions his skill in sound engineering is presented, unspoken. Have you ever seen an artist take something as rough and awkward has a log and as unruly as a chain saw and watched him fashion something as imperial as a Kodiak, as mystic as a wizard, or as beautiful as an eagle. That’s Rod Schwartz on a sound board. But. That’s the least of it. He has the seemingly uncanny knowledge of knowing when and where to apply and imply emphasis to the public ear. Radio knowledge is the least of it. He’s helped me understand when to use internal marketing – not to mention even more subtle ways of offering oneself, one’s ideas, one’s wares.

Dr. Dan DavidFamily Eye Clinic