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On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)
Source: RodSpots Published on 2022-07-27
“Make Us Famous”
Source: RodSpots Published on 2022-07-04
The Era of the Ear
Source: RodSpots Published on 2022-05-01
This Appliance Dealer Digs April Fool’s Day
Source: RodSpots Published on 2022-03-29
Meet Your Listeners/Customers Where They Are
Source: RodSpots Published on 2021-12-18
Harness the Power of a Five-Second Ad
Source: RodSpots Published on 2021-10-07
WHAT GOOD WRITERS DO
Source: RodSpots Published on 2021-07-21
The Radio Mercury Awards – #ThirtyYearsinYourEars
Source: RodSpots Published on 2021-07-07
Remembering Rush
Source: RodSpots Published on 2021-02-23
What POTUS Can Teach Us About Marketing
Source: RodSpots Published on 2020-10-15
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Source: RodSpots Published on 2020-04-20
Ask the Wizard of Ads® – Free Now!
Source: RodSpots Published on 2020-04-01
What Businesses Need From Local Radio Right Now
Source: RodSpots Published on 2020-03-24
When Rodney Dangerfield Endorsed a Local Advertiser – for Free!
Source: RodSpots Published on 2019-10-15
Seeing With Your Ears
Source: RodSpots Published on 2018-10-22

When I first moved to this community I was surprised at the quality and creativity that I was hearing on some local commercials. Frankly, I thought they were produced in a large market and then sent here. I’ll admit it. I was biased towards large media markets after doing talent work in Sacramento and San Francisco. Then I met Rod Schwartz. He’s a creative genius and a consummate professional. He could work in any market but he prefers the non-urban environment and I don’t blame him, especially since I’m the mayor of Pullman. Over the years, Rod and I have had a chance to do a number of commercials and public service spots and it’s been a great experience and it’s been fun. He takes time to understand his client and his work reflects that. Give him a listen. It’s well worth your time!

Glenn A. Johnson, Ph.DProfessor Emeritus, Edward R. Murrow College of Communication, Washington State University