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Blog

Our Latest Posts

blog-rod

  • On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)
    Source: RodSpots Published on 2022-07-27
  • “Make Us Famous”
    Source: RodSpots Published on 2022-07-04
  • The Era of the Ear
    Source: RodSpots Published on 2022-05-01
  • This Appliance Dealer Digs April Fool’s Day
    Source: RodSpots Published on 2022-03-29
  • Meet Your Listeners/Customers Where They Are
    Source: RodSpots Published on 2021-12-18
  • Harness the Power of a Five-Second Ad
    Source: RodSpots Published on 2021-10-07
  • WHAT GOOD WRITERS DO
    Source: RodSpots Published on 2021-07-21
  • The Radio Mercury Awards – #ThirtyYearsinYourEars
    Source: RodSpots Published on 2021-07-07
  • Remembering Rush
    Source: RodSpots Published on 2021-02-23
  • What POTUS Can Teach Us About Marketing
    Source: RodSpots Published on 2020-10-15
  • Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
    Source: RodSpots Published on 2020-04-20
  • Ask the Wizard of Ads® – Free Now!
    Source: RodSpots Published on 2020-04-01
  • What Businesses Need From Local Radio Right Now
    Source: RodSpots Published on 2020-03-24
  • When Rodney Dangerfield Endorsed a Local Advertiser – for Free!
    Source: RodSpots Published on 2019-10-15
  • Seeing With Your Ears
    Source: RodSpots Published on 2018-10-22

Let’s Talk

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Our Storytelling Testimonial Ads Earn High Praise from The Wizard of Ads®

Success Stories

Many may know Rod as a silky radio intonation which can lull you into buying almost anything. As he’s helped me with radio productions his skill in sound engineering is presented, unspoken. Have you ever seen an artist take something as rough and awkward has a log and as unruly as a chain saw and watched him fashion something as imperial as a Kodiak, as mystic as a wizard, or as beautiful as an eagle. That’s Rod Schwartz on a sound board. But. That’s the least of it. He has the seemingly uncanny knowledge of knowing when and where to apply and imply emphasis to the public ear. Radio knowledge is the least of it. He’s helped me understand when to use internal marketing – not to mention even more subtle ways of offering oneself, one’s ideas, one’s wares.
Dr. Dan DavidFamily Eye Clinic
Rod Schwartz is a consummate leader in the Radio Industry. His work with Grace Broadcast Sales is legendary and his innovative Radio Sales Café (a social outlet for Radio Sales Professionals) is rapidly becoming one of the finest resources for Radio Sales Professionals looking to teach, learn and share. Whether you’re a broadcaster or a businessperson looking to connect listeners to your cash register, if you have an opportunity to work with Mr. Schwartz, I suggest you take it.
Blake MesserNewfangled Commerce
The items Rod has created for us and others across the country are insightful and touching. He writes with a passion and brings you into his messages through his artful use of words. Rod knows what to do and how to do it. Could one ask for more?
David NeelyRenda Broadcasting
Rod is a rock solid resource. Whether as a writer, voice talent or marketing consultant, Rod will not just finish the job on time, he will eat, breathe, and live the job until it is perfect. Don’t expect him to just slap something together, that’s not how he works. Rod wants every job to be something very special that stands out from all the rest. I give Rod my very highest recommendation.
Dan WalkerDan Walker Productions
I’ve known and worked with Rod in various ways for many years, and never will you find a more talented, resourceful, principled fellow. Rod always puts his clients and customers first, walking the walk while others merely talk it. I cannot recommend Rod more strongly. He’s a great human being and a genuine pleasure to work with.
Jay MitchellSmall Market Radio Newsletter
When I first moved to this community I was surprised at the quality and  creativity that I was hearing on some local commercials.  Frankly, I thought they were produced in a large market and then sent here. I’ll admit it.  I was biased towards large media markets after doing talent work in Sacramento and San Francisco.   Then I met Rod Schwartz. He’s a creative genius and a consummate professional.  He could work in any market but he prefers the non-urban environment and I don’t blame him, especially since I’m the mayor of Pullman.  Over the years, Rod and I have had a chance to do a number of commercials and public service spots and it’s been a great experience and it’s been fun. He takes time to understand his client and his work reflects that.  Give him a listen. It’s well worth your time!
Glenn A. Johnson, Ph.DProfessor Emeritus, Edward R. Murrow College of Communication, Washington State University
Rod is innovative and helpful with putting together radio ads and other types of advertising. Rod is pleasant to work with, accommodating to a client’s needs, and knowledgeable in his field.
Robert TetzlaffR-Tech Systems
Rod helps me stay on top of the marketing needs of our business. He is clearly an expert at what he does and is professional at all times.
Jocelyn StottMarkouture
Rod is a trusted creative partner and experienced resource for developing memorable radio copy and campaigns for us. He knows how to effectively translate our brand and story for radio.
Megan GuidoPullman Regional Hospital
This guy is good! His product is as good as it gets. I strongly recommend Rod.
Rick MurphyMad Dog Wireless, Inc.Lake Havasu City, AZ
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