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Blog

Our Latest Posts

blog-rod

  • What POTUS Can Teach Us About Marketing
    Source: RodSpots Published on 2020-10-15
  • Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
    Source: RodSpots Published on 2020-04-20
  • Ask the Wizard of Ads® – Free Now!
    Source: RodSpots Published on 2020-04-01
  • What Businesses Need From Local Radio Right Now
    Source: RodSpots Published on 2020-03-24
  • When Rodney Dangerfield Endorsed a Local Advertiser – for Free!
    Source: RodSpots Published on 2019-10-15
  • Seeing With Your Ears
    Source: RodSpots Published on 2018-10-22
  • “How Often Should My Message Be Repeated?”
    Source: RodSpots Published on 2018-07-30
  • Conversations in Advertising: Are You a Participant or an Eavesdropper?
    Source: RodSpots Published on 2018-07-19
  • Message Matters More than Money
    Source: RodSpots Published on 2018-06-24
  • Advertising Lessons from 1923 and 1927
    Source: RodSpots Published on 2018-04-24
  • Listening to These Commercials Can Make You a Better Writer
    Source: RodSpots Published on 2018-04-11
  • How to Amplify Your Word-of-Mouth (Guaranteed)
    Source: RodSpots Published on 2018-03-28
  • The Speech Therapist In Your Pocket
    Source: RodSpots Published on 2018-02-15
  • Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.
    Source: RodSpots Published on 2018-02-04
  • The Picture-Perfect Palouse
    Source: RodSpots Published on 2018-01-26

Let’s Talk

  • 509-334-1111
  • rod@firststrikeadvertising.com
  • Contact Us

Our Storytelling Testimonial Ads Earn High Praise from The Wizard of Ads®

Success Stories

Rod Schwartz is a consummate leader in the Radio Industry. His work with Grace Broadcast Sales is legendary and his innovative Radio Sales Café (a social outlet for Radio Sales Professionals) is rapidly becoming one of the finest resources for Radio Sales Professionals looking to teach, learn and share. Whether you’re a broadcaster or a businessperson looking to connect listeners to your cash register, if you have an opportunity to work with Mr. Schwartz, I suggest you take it.
Blake MesserNewfangled Commerce
Rod is innovative and helpful with putting together radio ads and other types of advertising. Rod is pleasant to work with, accommodating to a client’s needs, and knowledgeable in his field.
Robert TetzlaffR-Tech Systems
Rod is a trusted creative partner and experienced resource for developing memorable radio copy and campaigns for us. He knows how to effectively translate our brand and story for radio.
Megan GuidoPullman Regional Hospital
Within 3-4 months of the campaign kicking off, I began to see clients reaching out specifically for me, realtors upset with me because I was “stealing their clients” and most importantly increased listings and sales. In addition, I was typically introduced at Chamber events, Rotary meetings and WSU events as “Pullman’s Real Estate Expert” not by my choice but because the person doing the introduction decided to include that description on their own. The campaign was launched in about 2010 and in 2013 I was number 3 in the market and voted as Whitman County Association of Realtors “Realtor of the Year.” Today’s real estate market quite challenging and competitive; it is extremely difficult for a Realtor entering a new community. Rod’s expertise in marketing helped me build a brand for my business. From the creative radio campaign to his assistance with carrying the brand through all other mediums, he has helped me build a successful business. I highly recommend Rod to anyone that is looking to build their business.
Chud Wendle, Realtor®Hutton SettlementSpokane, WA
I’ve known and worked with Rod in various ways for many years, and never will you find a more talented, resourceful, principled fellow. Rod always puts his clients and customers first, walking the walk while others merely talk it. I cannot recommend Rod more strongly. He’s a great human being and a genuine pleasure to work with.
Jay MitchellSmall Market Radio Newsletter
The items Rod has created for us and others across the country are insightful and touching. He writes with a passion and brings you into his messages through his artful use of words. Rod knows what to do and how to do it. Could one ask for more?
David NeelyRenda Broadcasting
I can’t say enough positive comments about Rod. He took the time to get to know our community, its residents and what makes us stand above all the other Senior Living Communities in the area. He put together an ad campaign that told a story about us, i.e. what sets us apart from all the rest. He truly has a gift when it comes to ad/marketing campaigns and how to get the message across to the public.
Jan AhlesGood Samaritan Society
We have worked with numerous vendors and experienced various levels of radio spot production. Rod Schwartz, hands down, produced the highest converting advertising radio spots for our company. The attention to detail and content is unmatched by anyone we have worked with in the past.
Nik RusaAdvanced Hair Restoration
Many may know Rod as a silky radio intonation which can lull you into buying almost anything. As he’s helped me with radio productions his skill in sound engineering is presented, unspoken. Have you ever seen an artist take something as rough and awkward has a log and as unruly as a chain saw and watched him fashion something as imperial as a Kodiak, as mystic as a wizard, or as beautiful as an eagle. That’s Rod Schwartz on a sound board. But. That’s the least of it. He has the seemingly uncanny knowledge of knowing when and where to apply and imply emphasis to the public ear. Radio knowledge is the least of it. He’s helped me understand when to use internal marketing – not to mention even more subtle ways of offering oneself, one’s ideas, one’s wares.
Dr. Dan DavidFamily Eye Clinic
My experience with Rod and his creativity has helped my business grow for more than 20 years. His ideas never seem to wane and his enthusiasm is always refreshing. He has always worked hard to meet our goals and needs, and he makes sure the message is spot-on. As a student of marketing, Rod comes to meetings with a fresh approach and ideas to help his clients.
Donald K. FreiHoward Hughes Appliance, Television, and Sleep Shop
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