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Blog

Our Latest Posts

blog-rod

  • On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)
    Source: RodSpots Published on 2022-07-27
  • “Make Us Famous”
    Source: RodSpots Published on 2022-07-04
  • The Era of the Ear
    Source: RodSpots Published on 2022-05-01
  • This Appliance Dealer Digs April Fool’s Day
    Source: RodSpots Published on 2022-03-29
  • Meet Your Listeners/Customers Where They Are
    Source: RodSpots Published on 2021-12-18
  • Harness the Power of a Five-Second Ad
    Source: RodSpots Published on 2021-10-07
  • WHAT GOOD WRITERS DO
    Source: RodSpots Published on 2021-07-21
  • The Radio Mercury Awards – #ThirtyYearsinYourEars
    Source: RodSpots Published on 2021-07-07
  • Remembering Rush
    Source: RodSpots Published on 2021-02-23
  • What POTUS Can Teach Us About Marketing
    Source: RodSpots Published on 2020-10-15
  • Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
    Source: RodSpots Published on 2020-04-20
  • Ask the Wizard of Ads® – Free Now!
    Source: RodSpots Published on 2020-04-01
  • What Businesses Need From Local Radio Right Now
    Source: RodSpots Published on 2020-03-24
  • When Rodney Dangerfield Endorsed a Local Advertiser – for Free!
    Source: RodSpots Published on 2019-10-15
  • Seeing With Your Ears
    Source: RodSpots Published on 2018-10-22

Let’s Talk

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Our Storytelling Testimonial Ads Earn High Praise from The Wizard of Ads®

Success Stories

When I first moved to this community I was surprised at the quality and  creativity that I was hearing on some local commercials.  Frankly, I thought they were produced in a large market and then sent here. I’ll admit it.  I was biased towards large media markets after doing talent work in Sacramento and San Francisco.   Then I met Rod Schwartz. He’s a creative genius and a consummate professional.  He could work in any market but he prefers the non-urban environment and I don’t blame him, especially since I’m the mayor of Pullman.  Over the years, Rod and I have had a chance to do a number of commercials and public service spots and it’s been a great experience and it’s been fun. He takes time to understand his client and his work reflects that.  Give him a listen. It’s well worth your time!
Glenn A. Johnson, Ph.DProfessor Emeritus, Edward R. Murrow College of Communication, Washington State University
This guy is good! His product is as good as it gets. I strongly recommend Rod.
Rick MurphyMad Dog Wireless, Inc.Lake Havasu City, AZ
My experience with Rod and his creativity has helped my business grow for more than 20 years. His ideas never seem to wane and his enthusiasm is always refreshing. He has always worked hard to meet our goals and needs, and he makes sure the message is spot-on. As a student of marketing, Rod comes to meetings with a fresh approach and ideas to help his clients.
Donald K. FreiHoward Hughes Appliance, Television, and Sleep Shop
I can’t say enough positive comments about Rod. He took the time to get to know our community, its residents and what makes us stand above all the other Senior Living Communities in the area. He put together an ad campaign that told a story about us, i.e. what sets us apart from all the rest. He truly has a gift when it comes to ad/marketing campaigns and how to get the message across to the public.
Jan AhlesGood Samaritan Society
We have worked with numerous vendors and experienced various levels of radio spot production. Rod Schwartz, hands down, produced the highest converting advertising radio spots for our company. The attention to detail and content is unmatched by anyone we have worked with in the past.
Nik RusaAdvanced Hair Restoration
I’ve known and worked with Rod in various ways for many years, and never will you find a more talented, resourceful, principled fellow. Rod always puts his clients and customers first, walking the walk while others merely talk it. I cannot recommend Rod more strongly. He’s a great human being and a genuine pleasure to work with.
Jay MitchellSmall Market Radio Newsletter
Many may know Rod as a silky radio intonation which can lull you into buying almost anything. As he’s helped me with radio productions his skill in sound engineering is presented, unspoken. Have you ever seen an artist take something as rough and awkward has a log and as unruly as a chain saw and watched him fashion something as imperial as a Kodiak, as mystic as a wizard, or as beautiful as an eagle. That’s Rod Schwartz on a sound board. But. That’s the least of it. He has the seemingly uncanny knowledge of knowing when and where to apply and imply emphasis to the public ear. Radio knowledge is the least of it. He’s helped me understand when to use internal marketing – not to mention even more subtle ways of offering oneself, one’s ideas, one’s wares.
Dr. Dan DavidFamily Eye Clinic
Rod Schwartz is an exceptional ad writer. His work for my specialty practice (peripheral neuropathy) was spot-on. Highly recommended!
Dr. Marc Spitz, DPM
Rod is innovative and helpful with putting together radio ads and other types of advertising. Rod is pleasant to work with, accommodating to a client’s needs, and knowledgeable in his field.
Robert TetzlaffR-Tech Systems
Rod’s talents and experience shine through when working with him on any project, small or large. His ideas are forward thinking, innovative, and very creative. I’ve enjoyed my working and personal relationship with Rod and look forward to many more projects with him.
Marie DymkoskiPullman Chamber of Commerce
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