Every time you place a caller on hold—whether for 20 seconds or several minutes—you have the opportunity to bond with them by engaging them while they’re holding.
What do your callers hear while they’re waiting? Silence? An occasional beep? The same worn-out music loop? You can do better.
You can provide them with truly useful information about your company, a bit of entertainment or inspiration, something to lift their spirits, make them smile, feel appreciated.
Over the past 30 years, my colleagues and I have produced countless telephone marketing-on-hold (MOH) programs for companies across America, from a bail bonds chain operating along the Eastern seaboard to car dealerships across the Pacific Northwest. We’ve created engaging on-hold productions for hospitals and health care professionals, retail stores and service businesses, transportation and industrial firms, newspaper publishers, and many more—all designed to make every caller’s hold time more enjoyable and conducive to understanding and bonding with the business.
Here are some representative examples of our work:
Heavy Equipment Services and Rentals
Cardiology
Auto Dealership
Eye Care Professional
Tire and Service Center
Banking Chain