We Craft Messages to Make You Rich & Famous
But understand this: the best advertising isn’t about you; it’s about your customer. If what you say doesn’t matter to her, it doesn’t matter, period.
The Power of Sound and Human Speech
Sound is uniquely intrusive. It gets into the brain faster than pictures or the printed word, and stays there longer. All other factors being equal, ear-oriented advertising is more potent than eye-oriented advertising.
Few of us write letters today. Instead we send texts and emails, or post comments on social media. But when the message really matters, what do we do?
We pick up the phone and call the person.
Why? Because human speech is our primary form of communication. Speech combines words and emotions with an authenticity that cannot be achieved by any other means.
Let me illustrate. Listen to this :60-second story.
Could Meredith’s story could be told as effectively using the printed word? Probably not. When we speak to each other, it’s not just the words, but our emotions, enthusiasm, and the honesty attached to them convey so much more!
Unscripted testimonials, such as this one, are one of my favorite ways to tell an advertiser’s story. There’s no better spokesman for your business than an enthusiastic customer.
Your business is unique. Why should your advertising sound like everyone else’s?
What makes you different? What makes you special? Why should people care? These are the questions we ask, to help your prospective consumer to make a meaningful distinction between you and your competition. As one of my mentors likes to say, our goal in creating advertising for you is for you to become the first business in your category that comes to mind, and the one customers feel the best about when the need arises.
We accomplish this through engaging, effective story-telling.
We don’t “create” a story for you; we uncover your story. We take the time to assess your competitive strengths, vulnerabilities, and market potential. We find out what makes you different. When appropriate, we’ll talk to your employees and customers, as well, to see your business through the lens of their experience.
We uncover the attributes, values, beliefs, and practices that define your unique business personality. We consider how best to convey your story so that it resonates, makes a deep impression, psychologically and emotionally.
We help you bond with your present and future customers through the power of “word of mouth” multiplied exponentially.
If you think your business would benefit from this more thoughtful and deliberate approach to advertising, we really should talk soon. Call me and let’s continue the conversation.