Work We’ve Done for Others (preparing to serve you)
Your advertising is an extension of your unique brand. You advertise to make people aware of your business, to create familiarity, leading to confidence and trust, and over time to establish in their minds and hearts a preference for doing business with you.
My job is to make yours the name people think of first and feel the best about doing business with when the occasion arises. Of course, not everyone exposed to your advertising will need what you offer, but chances are they know someone who does. When your advertising impresses them deeply enough to care about you, they’ll remember and recommend you to friends and colleagues who do need what you offer. Isn’t that what word-of-mouth is all about?
Here are some examples of work I’ve done for others, simply to illustrate different approaches that have proved to be successful for them, and perhaps to spark an idea or two. But keep in mind, your business is unique. My role is to to help you uncover and tell the story that is uniquely your own.
Independent American Florists
I was hired to write and produce a message to convey the advantages of working directly with a local florist, instead of calling an aggregator, such as 1-800-Flowers. The florist who commissioned the spot also made it available to other independent florists across the country.
National Furniture Chain (The Healthy Back Store)
Supermarket – Grocery
Two sample spots from a music retailer’s rebranding campaign. The first of the two, “Dreaming,” won a $5000 Radio Mercury Award for best station-produced commercial in America in 2004.
Here are two spots from an ongoing personal branding campaign for a local Realtor®. His story was featured in RadioINK (April 23, 2018).
Following are two examples from another campaign I created for a Realtor® who had just begun working in the market. He’d spent most of his working life in his family’s automobile business in another town, before moving here to raise his young family in the smaller town where his wife had grown up. The newest of 65 or so real estate agents in the market, he quickly leap-frogged over the pack and established himself as “Pullman’s Real Estate Expert” using radio advertising in conjunction with his website and blog.
Eye Care – Cataract and LASIK Surgeon
Two examples from a multi-year, multi-spot campaign featuring real patient stories.
Eye Care – Optometrist
I created this concept for an optometrist wanting to position himself as the authority in his field. It has been airing on a daily basis for more than 20 years, still going strong.
Jeweler – Jewelry Store
Computer Repair Store
Recruitment/Help Wanted Advertising
Health and Medical Services