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  • What We’ve Done

What We’ve Done

Work We’ve Done for Others (preparing to serve you)

Your advertising is an extension of your unique brand. You advertise to make people aware of your business, to create familiarity, leading to confidence and trust, and over time to establish in their minds and hearts a preference for doing business with you.

My job is to make yours the name people think of first and feel the best about doing business with when the occasion arises. Of course, not everyone exposed to your advertising will need what you offer, but chances are they know someone who does. When your advertising impresses them deeply enough to care about you, they’ll remember and recommend you to friends and colleagues who do need what you offer. Isn’t that what word-of-mouth is all about?

Here are some examples of work I’ve done for others, simply to illustrate different approaches that have proved to be successful for them, and perhaps to spark an idea or two. But keep in mind, your business is unique. My role is to to help you uncover and tell the story that is uniquely your own.

Independent American Florists

https://firststrikeradio.com/wp-content/uploads/LOCAL-FLORIST_60_50-10_©Grace_Broadcast_Sales.mp3

I was hired to write and produce a message to convey the advantages of working directly with a local florist, instead of calling an aggregator, such as 1-800-Flowers. The florist who commissioned the spot also made it available to other independent florists across the country.

National Furniture Chain (The Healthy Back Store)

https://firststrikeradio.com/wp-content/uploads/HBS-holiday-DC-60.mp3 https://firststrikeradio.com/wp-content/uploads/HBS-XMAS2008-60-version02.mp3

Supermarket – Grocery

https://firststrikeradio.com/wp-content/uploads/Dissmores-Steak-Place-jingle-tag-2.mp3 https://firststrikeradio.com/wp-content/uploads/Dissmores_60_jingle-Busy-Busy.mp3

Music Store

Two sample spots from a music retailer’s rebranding campaign. The first of the two, “Dreaming,” won a $5000 Radio Mercury Award for best station-produced commercial in America in 2004.

https://firststrikeradio.com/wp-content/uploads/KeeneyBrosMusicCenter-01-Dreaming-60_©RodSchwartz-1.mp3 https://firststrikeradio.com/wp-content/uploads/KEENEY-BROS-MUSIC-03-FIRSTDRUMS.mp3

Realtors®

Here are two spots from an ongoing personal branding campaign for a local Realtor®. His story was featured in RadioINK (April 23, 2018).

https://firststrikeradio.com/wp-content/uploads/Chris-Clark-_-Branding-01_Numbers.mp3 https://firststrikeradio.com/wp-content/uploads/Chris_Clark_Branding_Own-Pocket-REVISED_10-17-15.wav

 

Following are two examples from another campaign I created for a Realtor® who had just begun working in the market. He’d spent most of his working life in his family’s automobile business in another town, before moving here to raise his young family in the smaller town where his wife had grown up. The newest of 65 or so real estate agents in the market, he quickly leap-frogged over the pack and established himself as “Pullman’s Real Estate Expert” using radio advertising in conjunction with his website and blog.

https://firststrikeradio.com/wp-content/uploads/CHUD_WENDLE_RE101_22_60_WorkingRelationshipGroundRules.mp3 https://firststrikeradio.com/wp-content/uploads/CHUD_WENDLE_RE101_23_60_WorkingRelationshipExpectations.mp3

Eye Care – Cataract and LASIK Surgeon

Two examples from a multi-year, multi-spot campaign featuring real patient stories.

https://firststrikeradio.com/wp-content/uploads/CVEC-DonWhipplerev07-2015-new-website-1.mp3 https://firststrikeradio.com/wp-content/uploads/CVEC-Bruce-Matheson-rev10-2015-new-website.mp3

Eye Care – Optometrist

I created this concept for an optometrist wanting to position himself as the authority in his field. It has been airing on a daily basis for more than 20 years, still going strong.

https://firststrikeradio.com/wp-content/uploads/ASK-DR-DEVLEMING-60-BILL-SMALL_SCREENS-06-09-2012.mp3 https://firststrikeradio.com/wp-content/uploads/ASK_DR_DEVLEMING_2015-09-29-15_BlueScreens-and-sleep-patterns.mp3

 

Jeweler – Jewelry Store

https://firststrikeradio.com/wp-content/uploads/Sam-Dial-Jewelers-Engagement-01_60_03-2017.mp3 https://firststrikeradio.com/wp-content/uploads/Sam-Dial-Jewelers-Engagement-What-Not-to-Say_60_03-2017.mp3

Computer Repair Store

https://firststrikeradio.com/wp-content/uploads/R-TECH-SYSTEMS-DAN-DAVID-60-June-2014.mp3 https://firststrikeradio.com/wp-content/uploads/R-Tech_Glenn-Johnson_60_starts_1-2-2012.mp3

Furniture Store

https://firststrikeradio.com/wp-content/uploads/ModelHomeFurnishings_Testimonial_Klaveano_60.mp3 https://firststrikeradio.com/wp-content/uploads/MHF-Testimonial-CareyWilson-edit-needs-address-tag.mp3

Recruitment/Help Wanted Advertising

https://firststrikeradio.com/wp-content/uploads/FEC-Recruitment_60_04-05-2013.mp3 https://firststrikeradio.com/wp-content/uploads/SAM-DIAL_HELP-WANTED_Sandwich_60_09-02-16.mp3 https://firststrikeradio.com/wp-content/uploads/SEL-Assemblers_rev_09-11-17.mp3

Health and Medical Services

https://firststrikeradio.com/wp-content/uploads/PRH_30-sec_Birthplace-1.mp3 https://firststrikeradio.com/wp-content/uploads/PullmanFamilyMedicine-InternationalWelcome30-2011-09-02.mp3 https://firststrikeradio.com/wp-content/uploads/Palouse-ENT-Audiology_PSP01_60_2016-12-05.mp3 https://firststrikeradio.com/wp-content/uploads/03WISH-MED_MULT-PARTNERS-STD-TESTING_60A-FULL2013©RodSchwartz.mp3

Jingles

https://firststrikeradio.com/wp-content/uploads/myers-jingle-30-sec-fs-1.mp3 https://firststrikeradio.com/wp-content/uploads/01-30-full-sing-Creative-Radio.mp3

 

 

Dog Poop

https://firststrikeradio.com/wp-content/uploads/City-of-Pullman_PetWaste_Glenn_30_July2017.mp3 https://firststrikeradio.com/wp-content/uploads/City-of-Pullman-Stormwater-Services-The-Story-Lady-06-21-17-1.mp3

Printing Shop

https://firststrikeradio.com/wp-content/uploads/J-H-Printing-Freds-Hands-1-21-13.mp3

*© 1991-2018 Rod Schwartz, all rights reserved. Provided for demonstration purposes only.

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Our Storytelling Testimonial Ads Earn High Praise from The Wizard of Ads®

Success Stories

When I first moved to this community I was surprised at the quality and  creativity that I was hearing on some local commercials.  Frankly, I thought they were produced in a large market and then sent here. I’ll admit it.  I was biased towards large media markets after doing talent work in Sacramento and San Francisco.   Then I met Rod Schwartz. He’s a creative genius and a consummate professional.  He could work in any market but he prefers the non-urban environment and I don’t blame him, especially since I’m the mayor of Pullman.  Over the years, Rod and I have had a chance to do a number of commercials and public service spots and it’s been a great experience and it’s been fun. He takes time to understand his client and his work reflects that.  Give him a listen. It’s well worth your time!
Glenn A. Johnson, Ph.DProfessor Emeritus, Edward R. Murrow College of Communication, Washington State University
Within 3-4 months of the campaign kicking off, I began to see clients reaching out specifically for me, realtors upset with me because I was “stealing their clients” and most importantly increased listings and sales. In addition, I was typically introduced at Chamber events, Rotary meetings and WSU events as “Pullman’s Real Estate Expert” not by my choice but because the person doing the introduction decided to include that description on their own. The campaign was launched in about 2010 and in 2013 I was number 3 in the market and voted as Whitman County Association of Realtors “Realtor of the Year.” Today’s real estate market quite challenging and competitive; it is extremely difficult for a Realtor entering a new community. Rod’s expertise in marketing helped me build a brand for my business. From the creative radio campaign to his assistance with carrying the brand through all other mediums, he has helped me build a successful business. I highly recommend Rod to anyone that is looking to build their business.
Chud Wendle, Realtor®Hutton SettlementSpokane, WA
I’ve known and worked with Rod in various ways for many years, and never will you find a more talented, resourceful, principled fellow. Rod always puts his clients and customers first, walking the walk while others merely talk it. I cannot recommend Rod more strongly. He’s a great human being and a genuine pleasure to work with.
Jay MitchellSmall Market Radio Newsletter
This guy is good! His product is as good as it gets. I strongly recommend Rod.
Rick MurphyMad Dog Wireless, Inc.Lake Havasu City, AZ
Rod is a trusted creative partner and experienced resource for developing memorable radio copy and campaigns for us. He knows how to effectively translate our brand and story for radio.
Megan GuidoPullman Regional Hospital
Rod is innovative and helpful with putting together radio ads and other types of advertising. Rod is pleasant to work with, accommodating to a client’s needs, and knowledgeable in his field.
Robert TetzlaffR-Tech Systems
Rod is a rock solid resource. Whether as a writer, voice talent or marketing consultant, Rod will not just finish the job on time, he will eat, breathe, and live the job until it is perfect. Don’t expect him to just slap something together, that’s not how he works. Rod wants every job to be something very special that stands out from all the rest. I give Rod my very highest recommendation.
Dan WalkerDan Walker Productions
Rod Schwartz is an exceptional ad writer. His work for my specialty practice (peripheral neuropathy) was spot-on. Highly recommended!
Dr. Marc Spitz, DPM
Rod’s talents and experience shine through when working with him on any project, small or large. His ideas are forward thinking, innovative, and very creative. I’ve enjoyed my working and personal relationship with Rod and look forward to many more projects with him.
Marie DymkoskiPullman Chamber of Commerce
I can’t say enough positive comments about Rod. He took the time to get to know our community, its residents and what makes us stand above all the other Senior Living Communities in the area. He put together an ad campaign that told a story about us, i.e. what sets us apart from all the rest. He truly has a gift when it comes to ad/marketing campaigns and how to get the message across to the public.
Jan AhlesGood Samaritan Society
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