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Rod Schwartz/First Strike Advertising
225 SW Skyline Drive
Pullman, WA 99163
Office/studio: 509-334-1111 | Mobile: 509-592-0148 | Email: rod@firststrikeadvertising.com

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509-334-1111
rod@firststrikeadvertising.com
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Our Storytelling Testimonial Ads Earn High Praise from The Wizard of Ads®

Success Stories

Rod is innovative and helpful with putting together radio ads and other types of advertising. Rod is pleasant to work with, accommodating to a client’s needs, and knowledgeable in his field.

Robert TetzlaffR-Tech Systems

The items Rod has created for us and others across the country are insightful and touching. He writes with a passion and brings you into his messages through his artful use of words. Rod knows what to do and how to do it. Could one ask for more?

David NeelyRenda Broadcasting

Rod Schwartz is a consummate leader in the Radio Industry. His work with Grace Broadcast Sales is legendary and his innovative Radio Sales Café (a social outlet for Radio Sales Professionals) is rapidly becoming one of the finest resources for Radio Sales Professionals looking to teach, learn and share. Whether you’re a broadcaster or a businessperson looking to connect listeners to your cash register, if you have an opportunity to work with Mr. Schwartz, I suggest you take it.

Blake MesserNewfangled Commerce

When I first moved to this community I was surprised at the quality and creativity that I was hearing on some local commercials. Frankly, I thought they were produced in a large market and then sent here. I’ll admit it. I was biased towards large media markets after doing talent work in Sacramento and San Francisco. Then I met Rod Schwartz. He’s a creative genius and a consummate professional. He could work in any market but he prefers the non-urban environment and I don’t blame him, especially since I’m the mayor of Pullman. Over the years, Rod and I have had a chance to do a number of commercials and public service spots and it’s been a great experience and it’s been fun. He takes time to understand his client and his work reflects that. Give him a listen. It’s well worth your time!

Glenn A. Johnson, Ph.DProfessor Emeritus, Edward R. Murrow College of Communication, Washington State University

Many may know Rod as a silky radio intonation which can lull you into buying almost anything. As he’s helped me with radio productions his skill in sound engineering is presented, unspoken. Have you ever seen an artist take something as rough and awkward has a log and as unruly as a chain saw and watched him fashion something as imperial as a Kodiak, as mystic as a wizard, or as beautiful as an eagle. That’s Rod Schwartz on a sound board. But. That’s the least of it. He has the seemingly uncanny knowledge of knowing when and where to apply and imply emphasis to the public ear. Radio knowledge is the least of it. He’s helped me understand when to use internal marketing – not to mention even more subtle ways of offering oneself, one’s ideas, one’s wares.

Dr. Dan DavidFamily Eye Clinic

Within 3-4 months of the campaign kicking off, I began to see clients reaching out specifically for me, realtors upset with me because I was “stealing their clients” and most importantly increased listings and sales. In addition, I was typically introduced at Chamber events, Rotary meetings and WSU events as “Pullman’s Real Estate Expert” not by my choice but because the person doing the introduction decided to include that description on their own. The campaign was launched in about 2010 and in 2013 I was number 3 in the market and voted as Whitman County Association of Realtors “Realtor of the Year.” Today’s real estate market quite challenging and competitive; it is extremely difficult for a Realtor entering a new community. Rod’s expertise in marketing helped me build a brand for my business. From the creative radio campaign to his assistance with carrying the brand through all other mediums, he has helped me build a successful business. I highly recommend Rod to anyone that is looking to build their business.

Chud Wendle, Realtor®Hutton SettlementSpokane, WA

I can’t say enough positive comments about Rod. He took the time to get to know our community, its residents and what makes us stand above all the other Senior Living Communities in the area. He put together an ad campaign that told a story about us, i.e. what sets us apart from all the rest. He truly has a gift when it comes to ad/marketing campaigns and how to get the message across to the public.

Jan AhlesGood Samaritan Society

Rod is a trusted creative partner and experienced resource for developing memorable radio copy and campaigns for us. He knows how to effectively translate our brand and story for radio.

Megan GuidoPullman Regional Hospital

Rod is a rock solid resource. Whether as a writer, voice talent or marketing consultant, Rod will not just finish the job on time, he will eat, breathe, and live the job until it is perfect. Don’t expect him to just slap something together, that’s not how he works. Rod wants every job to be something very special that stands out from all the rest. I give Rod my very highest recommendation.

Dan WalkerDan Walker Productions

Rod helps me stay on top of the marketing needs of our business. He is clearly an expert at what he does and is professional at all times.

Jocelyn StottMarkouture

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