I created this visual reminder for the Pullman Chamber of Commerce as part of a shop our hometown merchants campaign.
The ZOE Coffeehouse logo is one of very few logos I’ve created over the years. The client uses it everywhere – visual advertising, lighted signage inside and outside the restaurant, printed materials, coffee cups, coasters, t-shirts, etc. It’s fun for me to have a winner with this one, since I am not a graphic designer.
Fortunately, I know some good ones with whom I can collaborate to execute concepts when the need arises (like Dave Hoyt at Red Anvil Design Works, who designed my FirstStrike logo.)
Scroll down for a representative sampling of display ads and slogans I’ve created for clients. Human speech is primary; print is an imitation of speech. The work I have done for print and online publications and websites have been secondary reinforcements to the client’s primary messaging via spoken-word advertisements.
“You’re gonna love what happens next.”
“If you’re a foodie, we are so going to hit it off.”
“The best dental experience you’ve ever had, and that’s the tooth.”
“Get fit. Get wet. Have fun.”
“The comforts of home, without the chores.”
“The very best place to buy.”
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