Spoken-Word Advertising
Independent American Florists
I was hired to write and produce a message to convey the advantages of working directly with a local florist, instead of calling an aggregator, such as 1-800-Flowers. The florist who commissioned the spot also made it available to other independent florists across the country.
Furniture
Supermarket – Grocery
Music Store
Two sample spots from a music retailer’s rebranding campaign. The first of the two, “Dreaming,” won a $5000 Radio Mercury Award for best station-produced commercial in America in 2004.
Realtors®
Two spots from a personal branding campaign for a local Realtor®. His story was featured in RadioINK (April 23, 2018).
Two examples from another Realtor’s personal branding campaign. He’d just begun working in the market, the newest of 65 or so local real estate agents. He leapfrogged over the pack, establishing himself as “Pullman’s Real Estate Expert” using consumer-focused educational radio messages in conjunction with his website and blog.
Eye Care – Cataract and LASIK Surgeon
Two examples from a multi-year, multi-spot campaign featuring unscripted patient stories.
A more recent campaign for another full-service family eye care practice, featuring the effervescent eye surgeons themselves.
Eye Care – Optometrist
I created this concept for an optometrist wanting to position himself as the authority in his field. It has been airing on a daily basis for more than 25 years, still going strong.
Jeweler – Jewelry Store
A few of the scores of commercials I’ve created for Sam Dial Jewelers, a local jeweler whose commitment to pleasing customers is second to none. Sam’s promise: “You’re gonna love what happens next.”
Computer Repair Store
Health and Medical Services
Jingles
A memorable jingle can help anchor a brand deep in the subconscious mind of the consumer. Here are three examples of jingles I’ve co-written. The first has been airing daily for some 30 years; the business owners gladly share many stories of its effectiveness.
Dog Poop
National Lentil Festival
I wrote it. I sang it. And that’s all I have to say about it.
The audio examples above are representative of the work I’ve produced for clients over five decades. If you’d like to look into creating a distinctive campaign for your business or brand, give me a call at (509) 592-0148.